PHILOSHOPIC attended the 22nd Cyprus Grocery Retail Conference, where our team had the opportunity to connect with local industry professionals and share our experience in Consumer Engagement & Digital Commerce.
During the event, our Managing Director, Demetris Constantinou, was among the speakers and presented “What’s the Point? Learnings from the Middle East.” Drawing on real-life examples from our implementations in the fast-moving Middle East region and insights from over 10 million loyalty members managed by our platform, Demetris explored how consumers – especially younger generations – are demanding more personalized experiences and rewards that go beyond traditional points-based programs.
His talk highlighted a fundamental shift in the industry: moving away from conventional loyalty mechanics toward using data to build genuine relationships and create simple and exciting, personal experiences that truly resonate with today’s consumers keeping the business always connected with them.
For us, technology – whether enabling seamless modern payments or smart engagement strategies – is about creating simple and exciting consumer experiences in an evolving marketplace.
It was great to meet fellow peers and contribute to the broader conversation about the digital transformation of grocery retail in Cyprus.
