SMASH Engage empowers businesses to connect meaningfully with consumers through intelligent communication. It features a native messaging hub that integrates with any SMS, email, or push notification gateway. A powerful, criteria-based targeting engine ensures your messages reach the right audience at the right time.
Using filters based on demographics, preferences, or shopping behavior (e.g., age, customer segment, basket content, spending tiers), SMASH Engage automatically identifies and executes messaging across the most appropriate channels.
Key Features:
✔ Messaging: Send informational or actionable messages via SMS, email, or in-app push notifications.
✔ Surveys: Launch short, contextual surveys at strategic moments (e.g., immediately after a purchase) to gather timely insights.
✔ Gamification: Engage users with interactive challenges tied to specific brands, products, or services to increase loyalty and participation.
SMASH Promote is the engine behind high-impact promotional campaigns. Working seamlessly with SMASH Rewards, it enables the design and deployment of campaigns in a highly automated, streamlined manner.
Core Features:
✔ Campaign Designer: Build dynamic, highly customizable promotional campaigns that go beyond standard POS capabilities. Campaigns can be created via a user-friendly interface or integrated through SMASH APIs.
✔ Digital Promos – Time-Based: Target consumers based on past behavior at a specific point in time.
✔ Digital Promos – Event-Based: Automatically build and target audiences based on future events, like new registrations or purchases.
✔ Instant Win: Let customers win rewards in real time based on specific triggers—delivered instantly at checkout.
✔ Raffles: Award entries to customers for a chance to win larger rewards based on predefined engagement criteria.
How It Works:
✔ Define campaign duration and content: Set start/end dates and design content (text/graphics) for relevant touchpoints.
✔ Target the right audience: Use automated filters to define who sees the campaign and how it’s activated (e.g., auto-triggered, click-to-activate).
✔ Set reward types: From points and eCash to digital or physical coupons, rewards can be predefined or dynamic based on actions (e.g., amount spent in a category).
✔ Control frequency: Limit how often and how many times a customer can receive a promotion.
✔ Automate communication: Notify customers in real time about campaign terms and reward redemptions.
Once set up, campaigns run automatically with no further need for manual intervention—eliminating the need for physical or scannable coupons for both customers and staff.
SMASH Promote is flexible, scalable, and ready to support even the most complex promotional strategies.