Unlock Data-Driven Decisions for Enhanced Consumer Engagement – transform SMASH-generated and collected data into insightful visual Analytics!
SMASH Vision is designed to provide powerful insights and visibility into the performance of consumer engagement programs (Such as the loyalty & rewards program) as well as monitor key areas such as channels of service, payments, and other key business areas.
The system feeds daily data into a centralized data warehouse and uses Google Looker Studio to present dynamic visual dashboards.SMASH Vision offers a suite of pre-set and custom dashboards, including:
1. Program Summary Dashboard
A comprehensive overview of program performance, with KPIs for the last 7, 30, and 90 days—or any custom period—compared to previous timeframes or the same period in the prior year. Track members acquisition , engagement, points or cash liability and more
2. Members Dashboard
Visualise and measure detailed demographics, segmentation and behavioral data on program members.
3. Campaigns Dashboard
Track campaign performance across time and type. Drill-down capabilities allow for campaign-level analysis across selected timeframes and types.
4. Baskets Dashboard
Gain insights into purchasing behavior – apart from analysizing basket size, value and content accross consumer segments and stores can deep dive into the baskets processed at each channel of service – for example explore the usage and basket analysis of self checkout or self scanning channels.
5. Payments Dashboard
Visualize and analyse payment trends and consumer preferences identifying trends across stores, demographics or consumer segments.
All dashboards are interactive and customizable, allowing users to:
✔ Hover over charts for quick insights
✔ Click data points to dynamically update other visuals for focused analysis (e.g., clicking on “Male” updates the age distribution to show only male members)
✔ Extract data in CSV format to further process or use
Contact us to explore SMASHVISION